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Business Products From PDQ!sm VISION Development Processsm A Company's "VISION" Is The Key To Their FUTURE . . . . . . Because Their VISION Ultimately CREATES IT! Why is a company's VISION such a powerful force?
To be effective, YOUR VISION should:
What should be the source of YOUR VISION? To the extent humanly and logistically possible, YOUR VISION should reflect the aggregate feeling of as broad a population of the organization as is willing to offer thought, rationalized with prudency vis a vis YOUR Mission, cultural framework, infrastructure, resources, and stakeholder expectations. The latter step is clearly the hard part, but the one that separates a VISION that is powerful, from one that is ineffectual (or worse yet fuels further lack of focus!). Why? Because as soon as any member of the organization begins to sense a disconnect between YOUR VISION and all of the aforementioned areas, they will write it off as an uninformed "high glitz" statement of folly, rather than an organizational guiding light.
What is the downside of not having a VISION, or having an ineffectual VISION? Without a guiding light, the organization will all too quickly become cynical, angry, disgusted, and pessimistic about their future. Commitment to "do what it takes" withdraws as does loyalty to the overall success. Personal focus becomes the order of the day and willingness to participate no less foster innovation, invention and improvement wane to non-existent. A case can be made for the common place "morale problems" of today being primarily sourced in ramifications and down line impacts of failure to have a clearly articulated VISION!
In the fast paced environment in which all businesses of today operate, does having a VISION still matter? YES! Fast pace does not license or validate short term thinking! And when it is allowed to do so, things start to fall apart. This is particularly true in light of the "new reality" brought on by the doubt, fragmentation, lack of trust and in general the "fear" that has been thrust upon us with the dramatic decline in the stock market, the September 11, 2001 tragedy and subsequent war on terror, and the collapse of Enron. Now more than ever organizational members are seeking to restore hope, find firm ground on which to stand while seeking new ladders and bridges to a higher sense of oneness and meaning in their lives, AT HOME AND IN THE WORKPLACE. Companies that recognize this and affirm, re-visit or formulate their first VISION NOW will garner great competitive advantage in the long term - - in effect they will be on the leading edge of a huge opportunity to create their company's new and successful future!
Conducting a VISION development initiative in your business may be the most powerful, highly leveraged step you can take 2002. PDQ!sm International, Inc. specializes in WORKING WITH YOU to ensure your VISION creates a future that maximizes YOUR company's potential. Contact us today and find out how QUICKLY and EASILY this can be accomplished!
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